Tourism Sustainability Plan for the Gozón Destination. Looking Toward the Far North.
AGREEMENT BETWEEN THE DEPARTMENT OF THE PRESIDENCY, DEMOGRAPHIC CHALLENGES, EQUALITY, AND TOURISM OF THE PRINCIPALITY OF ASTURIAS AND THE CITY COUNCIL OF GOZÓN, FOR THE IMPLEMENTATION OF THE TOURISM SUSTAINABILITY PLAN FOR THE GOZÓN DESTINATION, WHICH IS PART OF THE 2022 TOURISM SUSTAINABILITY PLAN FOR THE PRINCIPALITY OF ASTURIAS, FUNDED BY THE EUROPEAN UNION – NEXT GENERATION EU.
The Gozón Destination Tourism Sustainability Plan is the strategic tool that guides the municipality’s tourism development based on criteria of territorial balance, competitiveness, and environmental responsibility. Its purpose is to consolidate a sustainable tourism model aligned with Gozón’s identity, landscape, and social reality.
As a sub-identity integrated into the Gozón tourism brand, the Gozón Destination Tourism Sustainability Plan represents its planning and institutional dimension. While the brand promotes the destination, the plan defines the roadmap that guides its future evolution, ensuring coherence, order, and a medium- and long-term vision.
The slogan “Looking toward the north of the north” sums up this strategic vision. It refers not only to Gozón’s unique geographic location, but also to an attitude: anticipating, planning, and moving forward with foresight. Sustainability is thus understood as a structural commitment, not as an afterthought.
The Plan is organized around four main pillars: Pillar 1. Green and Sustainable Transition: aimed at upgrading roads and infrastructure and restoring the landscape of public spaces, structures, and facilities; Pillar 2. Improving Energy Efficiency: aimed at enhancing the destination’s mobility and walkability, and contributing to climate change mitigation; Pillar 3. Digital Transition: aimed at improving processes through the use of technology; Pillar 4. Competitiveness: This includes initiatives to create and enhance new facilities in the destination, as well as actions related to the continuous improvement of destination management.
OBJECTIVES
The Gozón Destination Tourism Sustainability Plan “Facing the Northernmost North” has the following specific objectives:
- Rehabilitation of the dune ecosystem on the beaches of the Luanco – Cabo Peñas Ecological Corridor
- Environmental restoration of the beaches
- Improvement of the birdwatching viewpoint in the Luanco – Cabo Peñas Ecological Corridor
- Recovery, adaptation and improvement of the Luanco – Cabo Peñas Ecological Corridor
- Sustainable mobility and accessibility between Cabo Peñas and Luanco
- Access control to Cabo Peñas
- Brand creation and digital marketing
- Training and capacity building for digital transformation
- Pedestrianisation of Km.0 of the coastal path from Luanco to Cabo Peñas
- Plan management
BUDGET
The budget of the Gozón PSTD amounts to €1,800,000, financed by the European Union’s Next Generation EU funds through the Recovery, Transformation and Resilience Plan.
Programme Axis
1. Green and Sustainable Transition
Action:
02. Environmental Restoration of Beaches
Performances:
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ACTIVITY A02.Ac1.— Demolition of the Mofosa wastewater treatment plant, Luanco
- A02.Ac1.1.—Project Design, Project Management, and Safety and Health Coordination for the “Demolition of the La Mofosa Wastewater Treatment Plant, Luanco”
- A02.Ac1.2.—Construction project: “Demolition of the La Mofosa Wastewater Treatment Plant, Luanco”
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ACTIVITY A02.Ac2.—Reinforcement of the coastal path in La Mofosa, Luanco
- A02.Ac2.1.—Project, Project Management, and Construction Site Coordination for “Reinforcement of the Coastal Path in La Mofosa, Luanco”
- A02.Ac2.2.—Projects for the “Reinforcement of the Coastal Path in La Mofosa, Luanco”
